商場如戰場這比喻實在是精妙無比,如果說古時的大將軍手上拿著的是一把長八尺,重八十二斤的青龍偃月大刀的話,那麼現代的商場CEO握著的可就一定是投資報酬率了,但是,在2013年的今天,若你還在煩惱社群網路的投資報酬率?那你可要落伍啦!

圖一:親愛的MR.Worry先生正煩惱著投資報酬率
社群經營評估新指標
根據科技網站Business Insider報導的最新研究所指出:「在體認到社群媒體不是銷售機器或投報轉換機後,社群行銷商終於開始減少測量社群媒體的ROI,並注意到評估社群經營的三個重要指標:閱眾建立(Audience-building)、品牌意識(brand awareness)、客戶關係(customer relations)」。
在這樣的新思維下,社群行銷商對於直接與「收益相關」的指標使用率開始大大下降,而與「社群經營」直接相關的指標使用則大幅上升。有關社群行銷商2010-2013年間所採用指標詳細變化情勢如下圖:

圖二:社群行銷商2010-2013年間採用指標變化情形
換言之,在今日社群行銷商眼中,社群媒體已經不再僅被視為公司行號提升銷售額的工具,反之,社群媒體應該被視為公司的重要門面,藉由社群媒體的妥善經營來提升品牌的形象,進一步達到顧客對產品的信任感。
那麼,社群該如何經營呢?
今天就來跟大家介紹社群經營中的內容策展(Content Curation),所謂的內容策展顧名思義,即是將自家平台當作一個私人博物館、美術館,定時的依據館長及館員們的熱情與創見舉辦各種展覽,而展覽的內容,自然就是由各方所邀請來的,照這麼說,所謂的內容策展只是一種材料蒐集囉?答案是:既是,也不是。
來看看下面這個影片吧:
【蓋藝術工作坊】蒐集了無數的保特瓶蓋後,運用了成員的環境意識及品味熱情策劃出這場發人省思的展覽,並賦予瓶蓋新的生命。這就是社群經營所該做到的,藉由企業獨特的品味以及對理想的堅持,蒐羅到各式各樣的材料整理、彙整出一個具有新價值的好展覽。
行動呼籲(Calls-To-Action)
要做內容策展,自然也需要小技巧。根據內容行銷大師Joe Pulizzi最近所發表的一篇文章,所有的內容策展人都該注意這個小技巧:行動呼籲,這個雖然簡單,卻針對客戶喊話的小動作,竟然超能夠直接的讓你的訪客成為你的忠實小粉絲!怎麼做?很簡單,下次在你的文章最後加上幾個像下面的小字串吧:
立刻下載文章來觀看更精彩內容!
趕快按個讚成為粉絲得到更多有趣訊息!
如果你也喜歡我們的分享,記得多多按讚才能常看到我們的文章歐!
這麼有趣的小知識,趕快按下分享讓更多朋友也知道八!

圖三:行動呼籲就是大聲公對著螢幕..咦?
不過儘管一切是如此簡單,Joe Pulizzi仍然提醒了在CTA使用時該注意的幾個小重點。
決定目標:呼籲最重要的目標(如註冊會員),並盡可能讓操作方便。
考慮情境:總不可能呼籲第一次造訪的訪客來跟你買間帝寶吧?
簡短可行:保持簡短,但絕不要出現類似的話「現在,飛起來!」
正確位置:CTA夾在文章正精彩處時,多數人會對它置之不理的!
測試呼籲:偶爾變換看看你的CTA,找出最有效果的呼籲是必須的!
看到這邊,大家可千萬別只記住了CTA技巧,一個好技巧不過是畫龍點睛,真正的重點還是那條龍呀!

圖四:管你是神龍還是木須龍,盡情展現自己吧!
所以說絕對別忘了蘊含品牌熱忱的內容策展才是真正吸引粉絲上門的關鍵,社群媒體的經營核心仍要專注在如何創造精彩、有價值的內容來建立粉絲、傳達品牌形象!
圖片來源:
圖片1.Journey Into God
圖片2.Business Insider
圖片3.Yahoo德國
圖片4.Empire
原文出處:Phimedia通泰媒體
轉載自《數位時代》
Seriously, I consider your blog is one amongst best blogs that I found. Your efforts awfully help make reading your blog considerably easier.
回覆刪除Packers And Movers Hyderabad
Packers And Movers Anantapur
Packers And Movers Nellore
This blog is so nice to me. I will continue to come here again and again. Visit my link as well. Good luck
回覆刪除http://www.jualobataborsiherbal.com/ obat aborsi
http://caramenggugurkankandungan.info/ cara menggugurkan kandungan
http://obataborsi59.com/ obat aborsi
http://obataborsi59.com/cara-menggugurkan-kandungan-dengan-cepat-dan-aman/ cara menggugurkan kandungan
http://obattelatdatangbulan.info/ obat telat datang bulan
http://klinikobataborsi.com/ jual obat aborsi
http://jualobatpenggugurkandungan.net/ obat penggugur kandungan
http://tandatandakehamilan.net/ tanda tanda kehamilan
http://tandatandakehamilan.net/cara-cepat-dan-selamat-menggugurkan-kandungan/ cara menggugurkan kandungan
Really Awesome Blog Thanks for Sharing...
回覆刪除clipping path
clipping path service
background removal
photo editing
now present in your city
回覆刪除1. manfaat kurma untuk persalinan
2. manfaat buah nanas
3. aktivitas penyebab keguguran
4. apakah usg berbahaya
5. penyebab telat haid
6. cara melancarkan haid
7. cara mengatasi keputihan
Thanks for sharing these informations. I really like your blog post very much. You have really shared a informative and interesting blog post . 먹튀검증
回覆刪除I really appreciate the kind of topics you post here. Thanks for sharing information that is actually helpful. Good day! Want to know the steps to resolve 먹튀
回覆刪除I have added and shared your site to my social media accounts to send people back to your site because I am sure they will find it extremely helpful too. 메이저놀이터
回覆刪除I was reading some of your content on this website and I conceive this internet site is really informative ! Keep on putting up 토토사이트
回覆刪除❤ I favor the idea, such a good deal buy website traffic
回覆刪除Excellent information on your blog, thank you for taking the time to share with us. Amazing insight you have on this, it's nice to find a website that details so much information about different artists. 먹튀폴리스
回覆刪除it was a wonderful chance to visit this kind of site and I am happy to know. thank you so much for giving us a chance to have this opportunity 토토사이트
回覆刪除Nice to read your article! I am looking forward to sharing your adventures and experiences seo tijuana
回覆刪除This is a fabulous post I seen by virtue of offer it. It is genuinely what I expected to see look for in future you will continue subsequent to sharing such an extraordinary post 토토사이트
回覆刪除이 훌륭한 작업을 계속 해주시고 여러분의 멋진 블로그 게시물을 더 많이 기대하겠습니다. 메이저사이트 [url="https://www.toto-system.com/"]메이저사이트[/url]
回覆刪除I should say only that its awesome! The blog is informational and always produce amazing things. 먹튀폴리스
回覆刪除Excellent information on your blog, thank you for taking the time to share with us. Amazing insight you have on this, it's nice to find a website that details so much information about different artists 먹튀폴리스
回覆刪除
回覆刪除라이센스 : 필리핀 정식 합법 라이센스 게임영상 : 부웅고게임/판타즈마/어거스트게이밍/게임아트/플레이스타/푸쉬게이밍/블루프린트 등 27개 게임사 제공 신규 가입혜택 : 가입 머니 2만원(입금액과 같이 사용 가능) 입금 보너스 : 매일 첫입금 20% (MAX 무제한)/매일 재입금 5% (MAX 무제한) 슬롯업계 중 가장많은 보너스혜택 제공 / 모든게임 롤링 100%
온라인슬롯사이트
no deposit bonus forex 2021 - takipçi satın al - takipçi satın al - takipçi satın al - tiktok takipçi satın al - instagram beğeni satın al - instagram beğeni satın al - google haritalara yer ekleme - btcturk - tiktok izlenme satın al - sms onay - izlenme-satin-al.com/youtube - google haritalara yer ekleme - no deposit bonus forex 2021 - tiktok jeton hilesi - tiktok beğeni satın al - binance - takipçi satın al - uc satın al - finanspedia.com - sms onay - sms onay - tiktok takipçi satın al - tiktok beğeni satın al - twitter takipçi satın al - trend topic satın al - youtube abone satın al - instagram beğeni satın al - tiktok beğeni satın al - twitter takipçi satın al - trend topic satın al - youtube abone satın al - instagram beğeni satın al - tiktok takipçi satın al - tiktok beğeni satın al - twitter takipçi satın al - trend topic satın al - youtube abone satın al - instagram beğeni satın al - perde modelleri - instagram takipçi satın al - instagram takipçi satın al
回覆刪除instagram takipçi satın al
回覆刪除instagram takipçi satın al
takipçi satın al
takipçi satın al
instagram takipçi satın al
takipçi satın al
instagram takipçi satın al
aşk kitapları
tiktok takipçi satın al
instagram beğeni satın al
youtube abone satın al
twitter takipçi satın al
tiktok beğeni satın al
tiktok izlenme satın al
twitter takipçi satın al
tiktok takipçi satın al
youtube abone satın al
tiktok beğeni satın al
instagram beğeni satın al
trend topic satın al
trend topic satın al
youtube abone satın al
beğeni satın al
tiktok izlenme satın al
sms onay
youtube izlenme satın al
tiktok beğeni satın al
sms onay
sms onay
perde modelleri
instagram takipçi satın al
takipçi satın al
tiktok jeton hilesi
pubg uc satın al
sultanbet
marsbahis
betboo
betboo
betboo
beğeni satın al
回覆刪除instagram takipçi satın al
ucuz takipçi
takipçi satın al
https://takipcikenti.com
https://ucsatinal.org
instagram takipçi satın al
https://perdemodelleri.org
https://yazanadam.com
instagram takipçi satın al
balon perdeler
petek üstü perde
mutfak tül modelleri
kısa perde modelleri
fon perde modelleri
tül perde modelleri
https://atakanmedya.com
https://fatihmedya.com
https://smmpaketleri.com
https://takipcialdim.com
https://yazanadam.com
yasaklı sitelere giriş
aşk kitapları
yabancı şarkılar
sigorta sorgula
https://cozumlec.com
word indir ücretsiz
tiktok jeton hilesi
rastgele görüntülü sohbet
erkek spor ayakkabı
fitness moves
gym workouts
https://marsbahiscasino.org
http://4mcafee.com
http://paydayloansonlineare.com
marsbahis
回覆刪除betboo
sultanbet
marsbahis
betboo
sultanbet
This site seems to inspire me a lot. Thank you so much for organizing and providing this quality information in an easy to understand way. I think that a healthy era of big data can be maintained only when such high-quality information is continuously produced. And I, too, are working hard to organize and provide such high-quality information. It would be nice to come in once and get information.
回覆刪除Also visit my site:스포츠토토
Hello, I read the post well. 안전놀이터추천 It's a really interesting topic and it has helped me a lot. In fact, I also run a website with similar content to your posting. Please visit once
回覆刪除I am very happy that I found the article I was looking for. I have similar thoughts as you. Please visit my blog and rate my thoughts. Thank you. 오공슬롯
回覆刪除Decent data, profitable and phenomenal outline, as offer well done with smart thoughts and ideas, bunches of extraordinary data and motivation, both of which I require, on account of offer such an accommodating data here 토토사이트
回覆刪除This site seems to inspire me a lot. Thank you so much for organizing and providing this quality information in an easy to understand way. I think that a healthy era of big data can be maintained only when such high-quality information is continuously produced. And I, too, are working hard to organize and provide such high-quality information. It would be nice to come in once and get information.
回覆刪除Also visit my site:파워볼
Thankyou For Sharing Such An Excellent Post Enjoyed Reading it.
回覆刪除Regards
microsoft365.com/setup
micrsoft365.com setup
microsoft365
office365.com
www.primevideo.com/mytv
primevideo.com/mytv
123.hp.com/setup
kashmir honeymoon packages
best kashmir holiday packages
Great Post Enjoyed Reading it will come to explore more..
回覆刪除Regards
microsoft365.com/setup
micrsoft365.com setup
microsoft365
office365.com
www.primevideo.com/mytv
primevideo.com/mytv
123.hp.com/setup
best kashmir tour packages
kashmir honeymoon packages
kashmir tour and travel
Your post is very interesting to me. Reading was so much fun. I think the reason reading is fun is because it is a post related to that I am interested in. Articles related to 온카지노 you are the best. I would like you to write a similar post about !
回覆刪除Your ideas inspired me very much. 메이저안전놀이터 It's amazing. I want to learn your writing skills. In fact, I also have a website. If you are okay, please visit once and leave your opinion. Thank you.
回覆刪除gate
回覆刪除binance
coinbase mi binance mi
bitcoin
binance referans kimliği nedir
kripto para nasıl alınır
coin nasıl alınır
binance 20
tiktok jeton hilesi
Packers and Movers Hyderabad are ✔✔✔ Certified Service Providers for Affordable Household Shifting. ***Get Instant Quotes and Compare ###Save Time- @ Packers And Movers Hyderabad
回覆刪除Best Packers And Movers Bangalore: Reliable, Professional And Verified Household Shifting Service Providers In Bangalore At Reasonable Charges, Get Estimates Now To Save Upto 20% For Local And Domestic House Shifting With Rating And Reviews - @ Packers And Movers Bangalore
回覆刪除smm panel
回覆刪除Smm panel
iş ilanları
instagram takipçi satın al
hırdavatçı
beyazesyateknikservisi.com.tr
Servis
JETON HİLESİ