2016年3月11日 星期五

7 個操作 Facebook 貼文的必勝小技巧

7 個操作 Facebook 貼文的必勝小技巧

隨著你的社群媒體受眾增加,你在經營上帶來多大的價值也被深入檢視,你需要非常謹慎地看待每一則貼文內容。

為了要更加了解成功的 Facebook 貼文特徵,我們從我們的 Simply Measured Facebook Study 中,挑選出最相關的數據以及其他產業的分析研究。

以下是 7 個成功的 Facebook 貼文技巧,而這些貼文來自 Interbrand 前100大全球品牌和其他產業中較受歡迎的 Facebook 頁面。

小技巧 1:包含一張照片或一部影片
根據我們對 Facebook 的研究,視覺內容是讓觀賞者與 Facebook 互動的主要來源

simply measured

simply measured 3

除了照片,影片是第二大高度互動的內容形式,平均每則貼文有超過 2,500 個互動。

很多品牌已經認知到視覺內容的效益,照片和影片共佔了超過 80% 的品牌相關貼文!

小技巧 2:字數保持在50-99之間
結果顯示,貼文長度很重要!高度互動的 Facebook 貼文長度比 Twitter 最高字數限制 140 都來得少!

simply measured

字數長度在 50-99 間的 Facebook 貼文有最高的互動,所以請不要把它寫成小說,讓你理想的貼文簡潔有力、目標明確。

小技巧 3:加個表情符號

simply measured

根據 AMEX Open Forum infographic,包含表情符號的貼文有多出 33% 的評論和多出 33% 的分享,而兩者都是 Facebook 上受眾互動的主要推手。

這個故事告訴我們:不用擔心顯露你那調皮的一面,表情符號不是青少年的專利!

小技巧 4:發問問題
根據 KISSMetrics infographic,包含問題的貼文比沒有包含問題的貼文多出 100% 的評論。

simply measured

simply measured

記住你的貼文要一直保持對話般的形式!

小技巧 5:提供些什麼
在 1,000 social media users run by lab42  的研究中,在研究的貼文中,有 34% 是因為促銷或折扣而在 Facebook 上獲得對於品牌的按讚數。

simply measured

有 77% 的企業表示,因為 Facebook 對品牌按讚,而讓他們省下了錢,所以,在你理想的貼文裡,考慮提供些什麼吧!

小技巧 6:在 5 pm – 1 am 間發文
根據 TrackMaven,在下午五點到凌晨一點間的貼文有最多的互動。

simply measured

我們通常建議 做些檢測,確保你的發文時機和你的特定受眾是一致的,無論如何,這是你可以著手很好的架構。

小技巧 7:在星期六或星期日發文
TrackMaven 發現 Facebook 發文頻率在週末急遽下降,但在星期六和星期日有較平均更高的互動率。

simply measured

當然實際結果可能因產業而異,但即使違反你的意願,試試在週末發文也沒有什麼壞處。

資料來源:Simply Measured Blog – 7 Tips for Crafting the Perfect Facebook Post
轉載自《dcplus 數位行銷實戰家

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